"You’re going to receive a call, from a colleague who needs your help with their LinkedIn.
We haven’t spoken in years, but they came across my LinkedIn posts recently and wanted to know how I find the time to write such compelling pieces every day.”
We receive messages like this from clients all the time.
Ever wonder how thought leaders, consistently produce engaging content across various platforms while managing their hectic schedules–much like a chef, effortlessly juggling multiple dishes during a dinner rush?
Or you thought that book authored by a former retired politician, president, or Fortune 500 leader, is penned by them.
Imagine running an entire country, managing diplomatic issues, handling economic plans, and still finding time to write a book—to be fair, it's a tall order!
Your answer often lies in ghostwriting; a collaborative process where a (ghost) writer helps articulate your ideas, experiences, and expertise in written form—via a blog piece, social media update on LinkedIn, an article, or even a full-length book.
While the words may be written by someone else (i.e. the ghostwriter who gets zero credit or mention), the thoughts, insights, and personality behind those words are entirely yours.
Many thought leaders turn to ghostwriters not because they can’t write, on the contrary; they simply don’t have the time. Again, between leading businesses, managing teams, and handling personal responsibilities—like choosing a Valentine’s gift for the wifey or planning your 18-year-old’s birthday—finding time to produce compelling content regularly can be challenging for anyone.
That’s where a ghostwriter (like me) steps in, allowing you to stay visible, consistent, and influential without the stress of squeezing writing hours into your already packed schedule.
The process is deeply collaborative. The rules are simple.
A good ghostwriter spends time getting to know you—your voice, tone, and the message you want to convey. Through interviews and drafts, they work closely with you to ensure the final product not only reflects your expertise but resonates with your audience.
It usually takes me about 4-6 weeks to understand a client’s voice to the point where I can almost anticipate their thoughts. This level of involvement means I can produce thought pieces that read just as you would write them yourself without constantly needing your input.
We’ve worked with clients who trust my team so much that they never worry about what we will produce for them next—that’s how involved we are from the start. But it does take trust to get there.
Curious about how ghostwriting could help you amplify your message and maintain your thought leadership presence?
We're happy to explore how we can lighten your load and bring your voice to life. Book A Call to learn more.
Comments