Everyone who has taken a trip to the supermarket knows what a bar code is — those cryptic black on white zebra-like lines that the cashier uses to scan your purchases and tally your shopping order. Quick Response or QR codes utilize a similar concept, but carry far more information than a traditional bar code.
QR codes are placed on offline materials such as print advertisements, brochures, posters, direct mail pieces, billboards, or even clothing to direct people to online media like mobile landing pages. Due to their nature and the way in which they are used, these codes allow a high level of interactivity with consumers, integrating print media, the web, and mobile communication to enhance marketing campaigns for all types of businesses, products, and services.
How QR Codes Work
Say that your business sells electronics or let