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QR Codes: Bridging Offline And Online Media

Everyone who has taken a trip to the supermarket knows what a bar code is — those cryptic black on white zebra-like lines that the cashier uses to scan your purchases and tally your shopping order. Quick Response or QR codes utilize a similar concept, but carry far more information than a traditional bar code.

QR codes are placed on offline materials such as print advertisements, brochures, posters, direct mail pieces, billboards, or even clothing to direct people to online media like mobile landing pages. Due to their nature and the way in which they are used, these codes allow a high level of interactivity with consumers, integrating print media, the web, and mobile communication to enhance marketing campaigns for all types of businesses, products, and services.

How QR Codes Work

Say that your business sells electronics or let

Lilian Okado    Author Profile   Facebook  Twitter
Lilian Okado is an internet marketing consultant and CEO of Say Cheese Writers - a copywriting and inbound marketing agency that helps SMEs and B2B companies in Africa generate leads and sales online. Lilian is also a professional copywriter and certified SEO, who has been blogging since 2006. She is also an active Rotarian and a Paul Harris Fellow. Twitter: @lilianokado Lilian Okado
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