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5 Steps To Follow When Analysing Your Facebook Page Insights Data5 Tips To A Great Landing PageFive Decent Reasons Why Analytics Is Important

5 Steps To Follow When Analysing Your Facebook Page Insights Data

Ok, so I spent about 25 minutes this morning, fulfilling my promise (finally) to a lady I met last year at a Creative

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5 Tips To A Great Landing Page

If you ask me there really isn’t an exact formula to making a perfect landing page. However there are some common rules of thumb to keep in mind that will help increase your chances of making a great landing page. …
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Five Decent Reasons Why Analytics Is Important

Ask any marketer worth his salt why they need analytics and they should quickly belch out ten good reasons, in a matter of seconds. This is because every marketer (including those inbound marketing types ) NEEDS and relies on analytics …
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5 Important Pinterest Etiquette Rules – Using Pinterest the Right Way in 2013

Happy New Year folks! I am super excited. Our first blog of the year and I am bursting with lots of social media and inbound marketing insights gained from last year that I hope to share in bits in the …
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WordCamp Kenya 2012, Here I Come!

Phew! I am absolutely positively, trembling with relief. I don’t know if it’s the hunger or the sheer satisfaction of knowing that I have finalised my last minute presentation for this years WordCamp Kenya 2012, which kicks off tomorrow at …
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Lilian Okado Speaks To The Standard Newspaper on Inbound Marketing

For many small to mid size business owners new to online business, internet marketing is a clear solution to their marketing and sales challenges. Only thing is, there is so much information to wrap their head around, as far as …
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Sexy Content Is Like Great Stand Up Comedy

By Lilian Okado Last Friday, I happened to make it to watch Classic FM’s mid morning show presenter, Larry Asego, perform stand up comedy at the Alliance Fran

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Say Cheese Writers Meet @Creatives Garage

If you missed us at the Creatives Garage Portfolio review last August, don’t worry, here is a link to the presentation made on the day. It may not be the same as sitting in the room and hearing our CEO …
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Aligning Your Marketing Tactics With Your Business Goals

As an inbound marketing consultant, my primary goal is to help businesses understand their business goals and find ways to align them as realistically as possible with their inbound marketing strategies and tactics. A common question I ask prospecting clients …
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Six Elements of Great Content: What Kenyan Businesses Can Learn From The Mingle v5.0

I was going to post this article on my personal blog, but felt it would be a more beneficial post on our business blog that educates business owners, who are trying to understand inbound marketing and want to begin using …
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